South Africa provides a literal primordial stew of talent when it comes to the online environment and creative technical skills. Further to this it is becoming impossible to separate these elements from any marketing initiative at the corporate level or other.

However there has been this mass move in the industry that each and every individual (whether web, animation, photo) believes they are an island and must run their own business.

This has resulted in a whole lot of freelancers that offer good rates but have poor delivery (not everyone so keep your shirt on). However there are some that are worth looking at.

This is what I see:

Johannesburg/Pretoria:

Flint Motion : Animation – http://www.flintmotion.com/

One.Dog.Chicken: Digital Production – http://onedogchicken.com/about/

Flintstudio: Web development, design and Digital Strategy – http://www.flintstudio.com/

Trilogy Creative: Visual Production – http://www.thetrilogy.co.za/

Pure Publishing: Publishing and design – http://purepublishing.co.za/services

Thelonious Studios: Video and Photo space rental – http://theloniousstudios.com/services/

Also look for NoPicketFence network. Quite cool

Enjoy

The post Who are we watching? appeared first on Rutherheim - Because it was cool.

In Lew of the fact that Social media does not rank high on the agenda for most companies in SA (South Africa) I was really excited that someone finally put together a conference styled event where people in the industry and those corporates who are waking up to (or have woken up to) the power of social media could gather, learn and communicate.

It was a rather small attendance (by small I mean that 100% of SA businesses should have been there and only 1% decided to go) but that did not reflect the quality of the presenters and the overall effect, I really was impressed and, from the tweets that were flying around, so was everyone else.

Actually this really got me off my proverbial twitter arse and engaging with the people around me. (I say thanks, my better half is not so impressed…Dum, Dum, Dummmm)

Anyway this was only day one but the following really resonated with me and is summed up as…

You don’t own it, so get over it

The traditional medium of “Broadcasting”a brands message is dead. It should be relegated to the lost and forgotten section of the Internet where things go to die.

Whether you like it or not the consumer owns your brand. They will grow it or kill it. However this does not mean that you should throw your hands in the air and give an almighty “Well Screw this then”. All is not dark and dismal.

Businesses just need to adjust their message compasses and listen to what is being said. Yes the consumer controls the brand but, as with everything, you can still influence the message. Get involved with the conversation and, more importantly, understand that it IS a conversation. Please don’t just shout out “Brand Message! Brand Message” on twitter and facebook because your 12 year old son said this is a great idea (Thank you Mel Attree for the 12 year old statement – most appropriate). It is a serious medium for brand communication and needs to be treated as such.

Some summaries from this:

1. Don’t “Shout” at your customer, Engage with them

2. Don’t rush it. Yes it has been going on for a while. Yes Gen Y and Z are your next pay check. Yes you should have seen it coming but you did not, So don’t suddenly think you are the Social media master and start blasting out tweets, posts and pins. Take it slowly (In digital terms) and get it right

3. Once you are online there is no going back (Not that you really have a choice). Be prepared to deal with the best and worst that the online environment can produce. Be prepared to create brand ambassadors, incorporate the advocates and deal with an online attack

4. In your communications be transparent and authentic. Really interact with users rather than have cookie cutter posts. Show then there are people behind the social mask

So that is day One. I am sure there is plenty I have missed out here but I look forward to telling you all about the evolution of my social media marketing Journey.

Cheers

The post ITweb Social Summit 2012 appeared first on Rutherheim - Because it was cool.

I am looking at the back-end of my blog here in the comments section. At this stage I can un-ashamedly say (because I am just starting down the blogger’s road) that I have not had one honest comment.

I have however had more than 100 spam comments and I am a little sick of it. Spam must be the biggest waste of time and energy that any marketing endevour in the infinite universe could ever engage in.

I mean you are wasting you time(Spammer), your clients time (If you have a client that stupid), the blogger’s time (As an intermediary) and, most importantly, my time – the end user. Have we not yet gotten to a point where we can move past this? Will these spammers ever wake up to the fact that there is an entire industry dedicated to stopping that little insignificant message they sent from reaching the destined target. Did it occur to them that this is just not going to work anymore?

More over how can they blatantly ignore what the consumers are saying, “Stop sending me Shit!”

Latest thing to happen to me is Spammer’s jumping onto a trend on twitter and just tweeting the heck out of their stuff using the hashtag….really…. your Viagra has nothing to do with the effectiveness of fiscal policy changes.

I am now joining the parade of people saying,”Enough, please just F@#K off”.

If I want something ill do what 90% of the world do…Ill google it

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I bet you read the article title and thought.. “Wow, this sounds really insightful, deep and potentially life changing”…or you did not. If you did, I am sorry. This is not life changing unless you believe that the way you approach the web for your business will change your life.

If you do believe that the way you approach the web for your business will change your life, then you are in the right place and I am glad you are reading this (mostly because I just hope someone somewhere reads this and I’m not writing so the ether can have a laugh at my expense).

Right, so that’s out the way, lets get going.

It has come to my attention recently that companies in some places (worldwide but ,yes, South Africa I am talking to you) still lack the insight to see not just the inherent value of the Internet but the potential for greatness that exists for those willing to take the first steps. My experience with selling is limited (I prefer the technical side of online reputation, SEO and Marketing) so I don’t presume to say that I have invariably identified that South African business owners are incapable of seeing the value of the Internet. However in my interactions with the account managers and sales team the same situations come out. The issue of money and perceived value.

There is this pre-conceived notion that digital marketing is the sum total of, “Get a site, put it up” and “Its cheap marketing”. I have heard “Ya but I have a guy who will do it for R2000″ too many times from our beleagured sales team. So for those of you who are actively reading this, listen close….There is nothing cheap and easy about online marketing. The value inherent in Online presence is:

1. Measurable ROI
2. Reach (Huge and growing Market)
3. Dynamic
4. User centric
5. Opportunity to engage actively with clients and prospects
6. More and more and more…..

There is no better measure to the growing value to Online presence than the attempt by large (very large) brand and advertising agencies to incorporate a digital division into the fold. Most of these have failed somewhat miserably…why? Online is its own business, its own style and requires a different vision and style to master it. One company (not mentioned) created and entire team of 17+ people and had to let them go a couple of months later due to a lack of cohesion and being unable to deliver the results.

Let me reinforce this sentiment with an old time saying. Now imagine I am saying this to you in the voice on an old American man from Texas, “If you want something done right…do it yourself”. In a side note the old man passed away…about ten years ago. This does NOT work… I have seen it fail. If you want something done right get someone who knows what they are doing and be prepared to pay for the work. Stop complaining because you cant wrap your head around the fact that world has moved on and because all your “friends” are telling you “it only costs like R2000″.

What many of these ‘Fly by night’ companies are not telling you is that your online presence is more than just your website. In fact a site is almost useless if you are not going to try and get it ranked, interact with it, communicate with it and join the online community. Essentially you are just going to take up space.

By no means am I saying that if you have very little capital or cash flow that you should completely ignore online presence. Many digital agencies offer comprehensive services on a retainer basis that they will tailor to your needs. But there are some basics you should keep in mind.

1. If you are getting a quote on a site that is more than 5 Pages and less than R8000 then you are going to waste your time
2. If you are going to try and run an ongoing online strategy with a retainer of less than 5 hours a month… you are going to waste your time and money
3. If you do nothing… you will eventually fail.

So to wrap this up go and google the below:

- Search Engine Optimisation
- Online Reputation Management
- Social Media Optimisation
- Social Media Management

Now picture your bottom line….

Now imagine yourself 5 years in the future….

Now deduct 20% from your bottom line in real time value of money because you did not do your research

Happy hunting

The post Why in the absence of greatness do we settle for Mediocrity appeared first on Rutherheim - Because it was cool.

Today I mused on the idea, ‘What happens next with the online world?’. The reason I found myself asking this is simply because the online environment is ever increasingly competitive. With an Estimated billion businesses worldwide what happens when all of them are online. What happens when only ten results are available on the first page of Google but there are ten trillion sites?

Surely there has to be a saturation point or will we just keep competing for the top ten positions?

(Google may have started out as a little guy trying to give to the community but make no mistake they are a business now and they control about 75% of the market for search results.)

Aside from Google the point remains the same on competitors like Bing and Yahoo. There are still only a few positions available which are good for business. Further to this are the industries that have been built around Search Engines.

SEOs, Online marketers, Social Optimizers are all reliant on the ability to generate ‘presence’ online. With , what I expect to be, the massive influx of websites to the online world how much harder are these jobs going to become? Will these jobs become Professions?

Personally I have a sense that the online world is going to need to be bigger than Google, Bing and Yahoo. I have a sense that niche segments will need to arise which become the authority on sectors. As communication evolves so must the platforms on which we communicate. Yes Google will most likely never go anywhere and it is necessary to have a central source but surely the way we share information will change.

Social media has already begun what will end in the revolution of information – an ongoing revolution that will change from generation to generation.

From an SEO perspective I would suggest that (and Google says it too) optimization should focus on content. Not just what you are going to say but where are you going to say it? Why are you going to say it and how are you going to say it?

But that is only the beginning. The next (more complicated) step is listening…. Find out what people are saying. Monitor the message and adjust it appropriately.

It has been said ,and flung around with indifference, over the last 5 or 6 years but it is still resoundingly true, “The consumer controls your brand”. So you had better be listening to what they are saying

What used to be a simple technical tweak here and there has changed and called upon SEO and Online Marketers alike to join forces to generate strategies that work.

By work we mean get your market share, develop presence, reach the market and Up the ante at the Bottom line.

Companies who have been keeping their heads neatly hidden in the sand are going to be unceremoniously flung into the present when their bottom lines start to… well bottom out. Generations change and the way we communicate evolves.

SEO, ORM, SMO, SMM, SEM, PPC… these are terms you need to know and if you don’t get someone who does. The world is getting smaller, that means it harder to keep your little part in it.

The post What happens next? appeared first on Rutherheim - Because it was cool.

It is becoming more and more difficult to find that one thing in your day that makes you laugh but as an SEO and Online Marketer this stuff just makes me laugh.

Google is the giant we all know it to be but seriously, Bing, have a little dignity

When Google wins

The post Bing search says Google is Web master appeared first on Rutherheim - Because it was cool.

Lately it has occurred to me that there is this line that has been drawn between traditional Marketing professionals and Online/Digital Marketing professionals with regards to generating brand awareness. This line has become more apparent with my recent inception (not the movie) into the Digital Agency environment.

Previously I have been responsible for the full brand awareness of the company for which I worked. This allowed me to get a very rounded view of marketing techniques (inbound and outbound) that a company can use to generate brand awareness. I learnt (the hard way some times) that the “right way” is the way in which you can best reach the target market. This in turn led to a definitive lesson for me, “There is no line”.  The space between Traditional Marketing and Digital Marketing does not exist. As with many things it is only there because we gave meaning to it.

The following is true

1. Online is the future
2. Some traditional marketing techniques are not going anywhere anytime soon
3. A large portion of disposable income is still in the hands of the 45 – 65 age group, who are more likely to respond to traditional marketing
4. That age group I just mentioned…They can use the internet too and are doing so frequently
5. In the next ten years there will be a new 45- 65 group of internet Savvy, Disposable income holding, non-smoking, all gymed up old fogies making the buying decisions and telling their kids “How it used to be”.  No I won’t be one… but I won’t be far off
6. A combined approach will work better than an isolated one

So why the “Invisible line”?

Fear? Stubbornness? To be honest I am not sure. In some ways it seems that a portion of the older generation of marketers did not come to the party and in response the new generation decided to rebel against the old generation… and a family feud was born.

Sorry. In seriousness the bottom line is proficiency and income. The “Traditional” marketers had been in control of a market that was unwilling (until recently) to engage in the online community. This meant that the Digital Agencies struggled to grow.

Then there was facebook and the world got smaller as people began to instantly share opinions and generate conversation. All of a sudden brands could no longer control the “Message”.  So Digital agencies began to grow.

Then there was Twitter and Instant became constant. Not only were brands unable to control their messages but now they were being bombarded left, right, centre, top, bottom in and out. Rise the Digital “Marketing” Agency. These agencies began to manage the conversation online for brands. They could not control it but they could direct and mould it.

Here is where the divide between traditional and Digital Marketing began to grow.

So what should we do?

My little piece of mind is that a holistic approach to any marketing campaign will serve best. Put your head down and get some basics right:

1. Who is the business
2. What/who is the target market? Age, gender etc
3. What is being sold? Is it dynamic or static, new or old, innovative or steady, flexible or rock solid
4. Where are my consumers likely to engage with my market
5. There is more than one way to skin a cat

Some lessons for the road

Lesson 1:

Get to the core:

If you don’t know who you are then how do you expect to tell the public?

At the core of everything a company does is the brand. Even if you are a one man band you still have a name to which clients attach values.

As they say “put your best foot forward”.

Some basics:

1. Have an identity. Give your clients something tangible they can engage with
2. Be great at what you do.
3. Match your market
4. Check out the competition – Fails and wins

Think like this – Products/Service, Market, Perception, Competitors

Lesson 2:

Manage the message:

You can’t control it but you can generate conversation that is positive, informative, unique and useful. You can manage crisis situations with a crisis management procedure. You can be creative and innovation in the distribution of your message. You can

• Generate conversation that is positive, informative, unique, entertaining and useful
• Be creative and innovative the distribution of you message
• Lead consumers into conversation environments
• Listen when your customers talk
• Monitor trends in the market
• Have fun – Don’t be a goof but don’t be boring…please (Google Nando’s and Santum: http://www.youtube.com/watch?v=mEVcglVC29Q, http://www.youtube.com/watch?v=eUAKjzEzeq8, http://www.youtube.com/watch?v=eUAKjzEzeq8)

Lesson 3:

Don’t fly off the handle!

Plan, Plan, and then when you think you have planned enough…. you got it…plan a little more. Understand that just because it seems like a great idea right there and then it could cause as much damage as good.

In a world of instant and constant communication it is easy for a brand attack to happen. What is even more frustrating is that in this instant world you need to quickly respond to both negative and positive comments, conversations and trends either to stave off attack or generate ambassadors for the brand. Have plans in place to deal with situations that have been foreseen and those you completely missed. As a general rule, “24 hours later is 23 hours too late”. It is best to have real time communication but if you have not responded in 24 hours you have missed the boat.

Lesson 4:

Monitor the conversation:

Great! So you did all your research, you put all the right plans and actions into place… now what?

Answer: CHALLANGE ACCEPTED. My friends we have only just begun to fight. Today’s environment is instant and constant. By Constant I mean “Once it is going it never goes away”. Today the essence of marketing activities is generating conversation and once it starts it needs to be monitored.

Why?

• Negative comments can spiral a brand into destruction. Especially if it reaches “Trending” status
• Missed positive sentiment = loss of potential revenue. Yes… The end goal is revenue and as with any other system, if you don’t monitor, it will cost you
• Google, Bing, Yahoo… The three Musketeers of the online environment (Google having the lion’s share) distribute information to the masses. They rely on many factors to rank a site/brand in search results. Dynamic and user generated content are one of the most important factors. SEO= Measure and Monitor
• The press have influence. If you have engaged in a campaign aimed specifically at the media then keep an eye on what the sentiment generated is like

Lesson 5:

Measure:

At the end of the day it is all about the bottom line! Did that campaign make me money or cost me my left arm? If you are (or are using) a marketer worth his/her salt you will have measurables in place.

Things to keep in mind

• R.O.I – Return on investment is still THE WAY to measure success. I spent X and I made Y
• A.V.E – Ad value equivalent. Specifically targeted at online campaigns the A.V.E says: “I reached X amount of people (Analytics can usually give you this info) and it cost me Y. If I had spent Y on advertising I could have reached Z people. This is a seriously simplified concept for the A.V.E. In reality there is a formula that calculates it however there are tools that will do this for you
• Reach – How deep into the pool did your arm go? Where did you engage with the market? Did it spread to different platforms? (Facebook, twitter, youtube, Vimeo, Pinterest)
• Value – Is there value in the conversation? Can it lead to conversions? Again remember that your actions are aimed at the bottom line
• Sentiment – What is the feeling that is being generated with regards to your Brand? Positive? Negative? Neutral? (“There is only one thing in the world worst than being talked about, and that is not being talked about” Oscar Wilde: The picture of Dorian Grey)

That is all I have for you today. So stay tuned for more updates and remember to follow us on twitter and facebook.

(“Keep it up, don’t let it get you down and when in doubt slide to the right and skip to the left”: Anonymous)

The post There is no line. appeared first on Rutherheim - Because it was cool.

News flash…. The world is your oyster unless you really do not want it. I never thought this was true nor possible but with the amount of unfortunate incidences that have happened in the last few days I am finding it hard to see any other alternative than to give up this high paced life and go and live on a beach on a desert island and enjoy the warm lonley sun…

But giving up is harder than you would think. There is too much you want to hold onto. The more you think of it the more you realise that unfortunately you need the bad things to have the good things. Even more so the bad things can make the good things all the more precious.

Once you consider this as a reality you realise that the world is your oyster becuase the bad can lead to and support the good, you just have to keep going at it.

Realise that all anyone can ever ask of you is your best, if they ask more they are lying to themselves about the ability to understand the meaning of the phrase “My Best”, at which point you should wave kindly to them and wish them the best in the rest of their long and miserable lives.

Dont be pulled in by promises from others and always remeber the most obvious of all things…. its all about number 1. They will look after themselves before they look after you so do yourself a favour and do the same.

Wishing you all the very best of 2012.

The post To Be or To be more appeared first on Rutherheim - Because it was cool.

Recently I began to think that (as a marketer – predominately online) why is there not some sort of professional standard that Marketers can be assigned. If an accountant can be a CA, a Lawyer can become an advocate and a Financial planner can get a CFA why don’t marketers have a professional association.
I found this particularly unusual as Marketing is becoming a very technical and in depth job description. As an online Marketing specialist I must be able to identify SEO best practises, make recommendations on SMO, be responsible for the creation of websites, online campaigns and multi-level strategies. In fact some of you reading this probably do not know what SEO and SMO are…that alone tells me that there should be a professional designation.

Anyway, moving on… I then went in search of a professional association and to my surprise…. there are lots. This was a reasonably exciting revelation as it seemed to provide me with the opportunity to gain recognition in a professional stream. Then the phrase “little did he know” gave me a smack in the head.

Before I explain why imagine the following: What if the creators of the CA designation had never actually used their own standards in the application of the Designation? Would it be respected in any way shape or form? if you went to the CA offices (pretend) what would you expect? I would expect it to be exemplary of the ideals of what accounts are like as well as the industry it is in.

So back to the Marketing designation. I deal in basic online concepts everyday. I give my clients best practise in the marketing world. My clients expect me to be able to provide this. Why then when I go to the “Marketing professionals designation” sites do I feel like someone is trying to sell me a second hand car? If you know where to look you can assess the online astuteness of a organisation. If you look into their source code you can see what practises they are applying…. Basic Practises…. that these Professional Organisations obviously have no idea about. The least they could have done was hire someone to do a good job. No it is just a sale.

Having seen this, I am particularly disappointed. I am not going to join an organisation that cannot (themselves) execute basic online marketing strategies. overall the “Professional Marketer” designations are currently a Fallacy.

Also, don’t ask me for money just to submit basic information and you even give me a chance to be considered. I want a professional designation but I want it to be worthy of professionalism

Dont believe me: google: “professional marketer”

The post Marketing Professional Fallacy appeared first on Rutherheim - Because it was cool.

Will the launch of the new Ipad 3 Change my life? The answer is…probably not. It has become a habit of apple’s to sell, what I like to call, the “Noise” of a product. In fact apple are particularly good at it and sell millions of their products simply based on the Noise they make about it. Don’t get me wrong I am a huge apple supporter but even I have to admit sometimes that when it comes to Apple products I buy it as much for the flash as the Bang.

The question though is, “What are you going to get out of it in its price range?”. This is a three parter:
1. Ipad 3 vs Ipad 2?
2. Direct level competitors?
3. What else can I get for less?

Ipad 3 vs Ipad 2 

Is it all hype or are you getting more? Lets start with the basic steps. I am not going to delve into the absolute depths of detail here. If you want exact specs go to http://www.apple.com/ipad/compare/.

First.. What is the physical difference?

Well the Ipad 3 will share the Ipad 2‘s lustrous glass and aluminium appearance so you can still be assured of turning the heads of a few geeked up girls (or guys). Remember that as with all things the more you get the bigger the baggage. The Ipad 3 definitely offers more and is (as a result) 0.7mm deeper than the Ipad 2  (no you probably wont notice so get a ruler). The Ipad 3 tops out at a massive 662g whereas the older brother had a fighting weight of 613g. I know it does not sound like much but don’t fool yourself that extra 49g can really get you down if you are going to be gaming on it for hours on end… at least that’s what I am told. Height & width are identical so you may want to stamp a big sign telling everyone you are actually carrying a Ipad 3 (jokes)

Second. What is the res?

• High-resolution Retina display
• 2048-by-1536-pixel resolution at 264 pixels per inch (ppi)

Ladies and Gents the Ipad 3 has 4 times the resolution that the Ipad 2 does. Yes it is a big difference and yes it is awesome. Whether you are going to game, youtube, watch movies, socialise or app it up the screen is going to increase the awesomeness of the experience

Third (and for the sake of this discussion, last- you can find more specs at Apple)
Will my overall ranking in life go up. The answer is Yes! The Ipad is more than a simple piece of tech. As with all of its products the Apple Ipad is part of your personal life profile. It may not define us but the products we choose in life are part of the definition of who we are and if you are choosing Apple then you are choosing a class of lifestyle above average. Have you ever seen an Apple advert with average people? No. Microsoft? Have you seen Bill Gates…! Case closed.

Apple would not have let Bill be the poster boy if the world depended on it. Simply put when you buy an Ipad 3 you are saying “I want to upgrade my image” as much as you are wanting to upgrade your Technology and there is nothing wrong with it. You are not born cool.

So that covers part 1.

Part 2: Direct level competitors

Who can compete on Look and feel? Well… quite a few actually and some even give Apple a slap in the face when it comes to the guts of the machine. The ones up for discussion here are:
1. Samsung Galaxy tab (of course)

2. Asus EEE Pad Transformer

Specs(Out of ten)

Ipad 3: 10 points (Im not biased)
- Look and feel: They gave Brangalina’s seats away to the Ipad 3 because- well its the Ipad 3
- Dimensions: (I love Cntrl C)

• Height: 9.50 inches (241.2 mm)
• Width: 7.31 inches (185.7 mm)
• Depth: 0.37 inch (9.4 mm)
• Weight: 1.46 pounds (662 g)

- Up to 64GB Space
- Apple A5X Dual core
- OS Apple
- 9.7″ Screen
- Camera Front/ back Max 5.0 mega pixels
- Wi-Fi, 3G, 4G (Some carriers)
- Battery life: up to 9 Hours
- Apps? Itunes, Yes
- Coolness factor: 8
- Lifestyle position:  God uses this Tablet (Unfortunately so will Justin Bieber hence the two point drop in coolness)
- Use out of 10: Persona(10)/Lifestyle(10)/Business(5) – Ever tried to sync apple to windows server 2003 – 2008?

Samsung Galaxy Tab 2 10.1: 10 points (Apple actually lost the number 1 market position to Samsung because of the Galaxy tab and Smart Phone series)
- Look and feel: Like holding a gold studded diamond and wishing it was Megan Fox: What do you want more?
- Dimensions:

• Weight: 565g
• Width: 175.3mm
• Height: 256.7mm
• Depth:  8.6mm

- Up to 32GB internal and 32 External Flash
- 1GHZ Dual core CPU
- Android 4 Ice scream Sandwich (Sounds awesome, Probably does not taste so great…. Ha ha I make myself laugh – Just wish someone else would too)
- 10.1″ Screen
- Camera front and back max 3 megapixles
- Battery: 10 Hours
- Apps? Ah… Android so Yeah (More free and better priced than Apple)
- Coolness Factor:10
- Lifestyle Position: Steve Wozniak Secretly uses this tablet. Just don’t let God know (Samsung never wanted you to be wearing Armani while Jogging down the street listening to your Ipod – They just wish you would so they can stick it in Apple’s face)
- Use out of 10 : Personal(10)/Lifestyle(8)/Business (8)(it is not an Ipad but the Apps rock, it looks great and I can sync it to my server without taking a trip to Loopyland first)

Asus EEE Pad Transformer
- Look and feel: Angelina wont look at you twice but your girlfriend will still love you.
- Dimentions:

• Height: 271mm
• Width:176.8
• 12.98
• Weight: 680 g

- Up to 32GB Space (And for the technology savvy, unlimited Asus Web storage- I know- you dont care)
- Nvidia Tegra 2
- Android 3.2 (Can upgrade to Iscream Sandwich)
- 10.1″ Screen
- Camera Front/ back Max 5.0 mega pixels
- Wi-Fi
- Battery life: up to 9.5 Hours (Yes that 30min can make a world of difference)
- Apps? Still Android so Yeah, but not preloaded like the more Personal use Tablets
- Coolness factor: 6: (It can connect to a docking station so the battery lasts longer – and that is a sell point – I think 6 will suffice)
- Lifestyle position:  Shhhh….Im using my Asus
- Use out of 10: Personal(8) (HD Screen, 10.1″ Screen, Stereo speakers etc)/Lifestyle(2)/Business(10) (More meat than looks: Standard Full QWERTY keyboard, Multitask support and up to 16 hours battery – with the docking station)

So thats it folks. Just a brief intro to what I think are some good options for you whether you are all look and feel or all about the power of multitasking. Below are a few other models with my ratings of 10 and a Indicator of use:

You can follow us on twitter: Handel @rutherheim or Facebook - Rutherheim – We did have a site but we broke while tring to build something: It is now under construction – again – Lesson: Just because you think you can does not mean you should

1. Lenovo Idea Pad A1: Personal(7)/Lifestyle(7)/Business(6)
2. HP Slate 500: Personal(4)/Lifestyle(5)/Business(10)
3. Lenovo Think Pad: Personal(2)/Lifestyle(4)/Business(10)

Do you know where Tablets are born? http://www.dhgate.com/

Disclaimer:
The views here are of a demented individual and neither Apple, Samsung nor his girlfriend or mother will claim him. Please do not be upset is your tablet was not mentioned, I probably did not see it. If you think it should be included in a RO@R review please tweet us. Research was subject to the sifting through the  internet techniques and our level of interest.

Enjoy y’all

RMD and Rutherheim

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